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AI & Automation

Where practical AI starts

Practical perspectives on digital growth, technology and business operations.

Choose a specific task.

Look for a repetitive workflow with a clear input and a reviewable output: enquiry classification, knowledge retrieval or drafting a response for a team member.

Keep a person responsible.

Set permissions and escalation rules before launch. Decide which answers require review and which actions must always need approval.

Measure usefulness.

Compare time spent, correction rates and user feedback before and after deployment. Expand only when the workflow is reliable enough for its intended purpose.

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